Google Launches Smart Ads to Help Small Businesses
Google has launched ‘Smart Ads’ for small businesses to help them in connecting with potential customers. Google Adwords will now be called Google Ads. In a blog post, Kim Spalding – Project Management Director, wrote” With the introduction of Google Ads, small business can now use Smart campaigns, our new default ads experience. We built Smart campaigns by tailoring the innovation and advertising technology available with Google Ads for small business owners. You can now create ads in minutes and drive real results—like making your phone ring, sending leads to your website, or bringing customers to your store.”
Google has been in the ad business for 18 years and leads the online ad segment. “Images help your products or services stand out, and later this year we will launch Image Picker, making it easier for you to showcase what makes your business unique. Pick the top three images from our suggestions or upload your own, and your ads will be ready to go. We’ll help you get results by testing combinations of the text and images you selected.”, wrote Kim.
Kim also wrote about Suzie Mills who owns a yoga class studio Honest Soul Yoga and started using Google Ads to boost her business. Suzie said, “Our phone is ringing off the hook,” said Suzie, “and the number of intro offers we’re selling has doubled in 60 days.”
“Small businesses run on passion and hard work, and they constantly inspire us to make it easier to advertise on Google and succeed online. We’ll be rolling out Smart campaigns to the US today and globally through the end of this year.”, concluded Kim.