Only 25% Adults Use Internet in India : Pew Survey

Though everyone in the Government is boasting about the Digital India, truth is we are way behind in terms of digitization as our internet usage is very low compared to the rest of the world. Though there was sharp increase in digital payments during the de-monetization period but it quickly came down as soon as cash was available in the market.

2013 2014 2015 2016 2017
Internet Use 16 20 22 21 25
Smartphones 12 14 17 18 22
Social Media 8 13 14 14 20

According to Pew Global, only 25% Indians use Internet while the global average is 75%. Although there was a jump from 16% from 2013 to 25% in 2017, we still have long way to go. We fare better than sub-sharan countries but lag behind European and South-East countries by a large margin. South Korea is reported to have 96% of it’s people who are connected through internet. This survey was conducted in 37 countries.

The survey also found that only 22% Indians use smartphones while 59% is the global average. Social Media usage is also low as expected with only 20% of the population using it against 53% of the global average. Can you imagine that 80% of India does not use Facebook or Twitter?

The Governement’s Digital India initiative needs to move to rural areas where majority our population lives. There has to be training and support system/program for the people who still choose to stay from internet and smartphones. The amount of information available on the internet can be used by farmers and cattle owners for more productivity, for small businesses to expand there market, for students to gain more knowledge. The list benefits is too long and too obvious. The Digital India can only succeed when the government is able to penetrate the population living in rural India.

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