To Counter Amzon Prime, Flipkart Launches ‘Flipkart Plus’
Flipkart will be launching “Flipkart Plus”, a loyalty programme to counter Amazon Prime on August 15. Under Flipkart Plus, users will be able to get faster and free delivery, early access to sales and better customer support. There will be no membership fee to take benefit of the new loyalty programme which will be a point based system.
Dubbed as “India First Benefits Programme”, users will get “Plus Coins” after every complete order, which can be redeemed later on the Flipkart platform along with Book My Show, Zomato, Hotstar, Cafe Coffee Day and Make My Trip.
According to Shamyan Biswas, Head of Flipkart Plus, Marketing and Ads,“This is a customer-benefit programme rather than a loyalty programme. Potentially, any one of our 100 million customers can earn the coins and start unlocking benefits and rewards. While Flipkart First experience was at the back of our minds, we are also building this programme from scratch based on research and data analytics”